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11 tips to design the perfect winter menu

What do customers look for in a winter menu? Comfort foods that will satisfy and warm them, offering that feeling of coziness we all seek during the cold months.

Designing a menu is always a creative challenge for a chef, considering various factors. The following article provides some tips for inspiration and creation:

Seasonal ingredients

Make use of vegetables and fruits at their peak in flavor and nutritional value – cabbage, cauliflower, beets, leeks, various leafy greens (lettuce, spinach, arugula), and citrus fruits. Additionally, incorporate ingredients that emit a sense of warmth, such as aromatic herbs and spices like cinnamon, nutmeg, and cloves.

Classic comfort dishes

Classic comfort dishes like hearty soups and stews should also have a place on a winter menu. Their familiarity combined with the warmth they provide makes them high on customers’ preferences.

Hot drinks

A winter cocktail, hot chocolate, or tea is always the perfect complement to a meal, adding extra points to the overall dining experience. Ensure to offer a variety of hot drinks and infusions, including seasonal flavors.

Seasonal desserts

Create desserts that reflect the flavors of the season, such as apple pie, pumpkin cheesecake, cranberry tarts, spoon sweets (e.g., bergamot, orange), or warm compotes with apricots and quinces. Incorporate warm, rich sauces and garnishes like caramel, chocolate, and cream.

Vegan and vegetarian options

Regardless of the season, vegan and vegetarian options should always be included on your menu, catering to both dedicated plant-based eaters and flexitarians who seek plant-based dishes alongside meat options. Use winter vegetables and legumes to create hearty plant-based dishes.

Enjoyable winter brunch

If your restaurant offers breakfast and brunch, make sure to infuse your pancakes, crepes, and waffles with seasonal touches, such as apple-cinnamon combinations and cranberry-orange flavors.

Nutritional balance

Winter menus tend to focus on comfort dishes that are more calorie-dense. Ensure to provide lighter, more nutritious options (e.g., roasted vegetables) to accommodate different preferences and needs.

Attention to dietary restrictions

Pay special attention to dietary restrictions and allergies when designing the menu. Clearly label dishes containing allergens or falling into categories like vegan, vegetarian, gluten-free, and lactose-free. Staff should be able to provide all necessary information upon request.

Plating presentation

The presentation of the dish is the first impression that will create positive (or negative) expectations for the customer. Both the taste and appearance of each dish should capture the essence of winter, using colorful seasonal ingredients, garnishes, and imaginative decorations.

Collaboration with local suppliers

To ensure fresh seasonal ingredients, collaborate with local suppliers and producers who cultivate products using sustainable methods on a small scale. This not only ensures the quality of ingredients but also supports the local economy. Highlighting local and sustainable options can be a plus for your winter menu.


Once you have followed all the above steps and your menu is ready to be served, it’s time to promote it. Common communication channels include social media platforms (Facebook, Instagram, etc.), newsletters, and seasonal promotions to attract more customers to your restaurant. Learn more about restaurant promotion here.

With careful planning and the incorporation of the above tips, you can offer a delightful culinary experience for your customers and increase the profitability of your restaurant during the winter season.



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