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The Value Of Preparations And The Challenges The Traditional Butcher

It is a fact that most of the meat consumed in Greece goes through the butcher shop, which over the years, does not stop evolving.
Today, the modern butcher shop is a place to buy meat-based food, which employs experienced professionals with special skills in cutting and suggestions for every style of cooking. They offer a variety of ready-to-cook options, as well as meat from different breeds of animals and breeding methods.
Today’s butchers function as convenience stores for the daily table. They build relationships of trust with their customers and provide in addition to quality meat, tips and instructions for cooking and gastronomy. In other words, they take care to offer their customers the best possible experience through their products and services.
Utilizing the deep knowledge of the product and its management, the reputation that follows them, but also the direct contact with customers, they can suggest different and innovative products, thus creating a competitive advantage.
Especially for the younger consumers, who are characterized by the fast and stressful way of life, the modern butcher must act based on their need for convenience. Meat products and “ready meals” of the butcher shop window, are products in this direction.
For Provil, the butcher’s space and the support of meat experts is a top priority. That’s why:
• It is constantly monitoring the market and modern food trends, so that it can support its partners and design the right products for them.
• Participates in innovative projects, and transmits to its partners the know-how it possesses.
• Organizes training seminars on a regular basis to support the industry.
Its ultimate goal: the business success of the butcher through quality products that satisfy the modern and at the same time demanding consumer.

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