Provil, faithful to its vision of expanding culinary horizons, introduces its innovative project, SAUCE IT UP. This new brand, developed with a revolutionary approach to product development and inspired by consumer motivations, offers a range of sauces designed to meet the 12 fundamental emotional needs of consumers.

Depending on our mood, the SAUCE IT UP sauces provide a personalized touch to our meals, elevating them to new taste heights.

SAUCE IT UP marks the first step in the joint mission of Provil and BRAND AVIATORS to revolutionize specific parts of the food industry, offering personalized products that forge a deeper connection with consumers, aligning perfectly with the core objective of every brand.

The launch of SAUCE IT UP took place on July 14-16 in Chicago, USA, as part of IFT FIRST 2024, the world’s leading food technology event and the biggest B2B food ingredient trade show. SAUCE IT UP captivated the scientific audience of the conference, garnering particularly positive feedback.

So, what’s your mood today? Discover the SAUCE IT UP range.