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The Value of ready meat Preparations and the Challenges of The Traditional Butcher

It is a fact that most of the meat consumed in Greece goes through the retail market of butchery shops, which over the years, is evolving.

Nowadays, the modern butchery shop is a place to buy meat-based food, which employs experienced professionals with special skills in cuttings and suggestions for every style of cooking. They offer a variety of ready-to-cook options, as well as meat from different breeds of animals and plenty of cutting meat methods.

The butchery store, is in fact a convenience store for the daily cooking preparation. Meat professionals, create strong relationships of trust with their customers and provide in addition to the quality meat, tips and instructions for cooking and gastronomy. In other words, they offer to their customers the best possible experience through their products and services.

Based on the deep knowledge of their products and their expertise, the reputation that follows them, but also the direct face to face contact with their customers, modern butchers can propose plenty of new and innovative products, thus creating a competitive advantage for their stores.

Especially for younger consumers, who are characterized by the fast and stressful way of life, the modern butcher must approach them based on their need for convenience. Meat products and preparations and “ready meals” of the butcher window shop, are products in this direction.

For Provil, the butcher’s store and the support of meat experts is a top priority.

That’s why:

  • Is constantly monitoring the market and modern food trends, in order to support its partners and design the proper products for them.
  • Participates in innovative projects, and transmits knowledge to its partners.
  • Organizes training seminars on a regular basis to support the sector.

The ultimate goal of Provil:

The business success of the butcher through quality products that satisfy the modern and at the same time demanding consumer.

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